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Erase MS

Rockefeller Plaza hosts “Orange You Happy to Erase MS” Campaign

Posted April 1, 2010

EHE International and the Nancy Davis Foundation for Multiple Sclerosis Celebrate the “Orange You Happy to Erase MS” Campaign at Rockefeller Plaza

(Los Angeles, CA – March 2010) – For the month of April 2010, the Nancy Davis Foundation for Multiple Sclerosis and Race to Erase MS will take over the window at 10 Rockefeller Plaza as they promote their “Orange You Happy to Erase MS” campaign which raises funds and awareness for multiple sclerosis. The window, generously donated by EHE International, will be on display from March 31 – April 30.

Tommy Hilfiger, long time supporter of the Race to Erase MS, will design and install the window. Orange, the color that has come to symbolize hope in the fight against MS, is the dominant color in the design of the window, which features the well-known Race to Erase MS logo and a photo of musician Avril Lavigne. Avril Lavigne, who recently joined the Board of Directors of the Nancy Davis Foundation, wears a t-shirt designed by Nancy Davis to benefit the Foundation as part of her Peace & Love collection. The window will also give passersby a way to make a difference, by providing them with the EraseMS.org website and a list of participating retailers like Kitson, Peace and Love Jewelry, and Lisa Hoffman Beauty who are selling merchandise during the month of May to benefit the organization.

A video featuring information about MS, the Nancy Davis Foundation for Multiple Sclerosis, and the Center Without Walls will be on a constant loop as part of the display so that viewers will get a chance to learn more about the cause. The video also features highlights from Nancy Davis’s annual celebrity charity event, the Race to Erase MS, now in its 17th year. To date, the annual Race to Erase MS charity event has raised over $30 million dollars for MS research. Also displayed in the video are items for sale to benefit the Nancy Davis Foundation for Multiple Sclerosis. Speaking about the window Deborah McKeever, President of EHE International said “We hope to educate people about Multiple Sclerosis, and the work The Nancy Davis Foundation is doing to raise public awareness. We encourage everyone to recognize and act on any warning signs or symptoms they might discover.”

The Nancy Davis Foundation for Multiple Sclerosis is dedicated to the treatment and ultimate cure for MS. Funding research is the core focus of the Foundation and significant strides have been made to find the cause and cure of this debilitating disease. All funds raised support “The Nancy Davis Center Without Walls” program, a unique collaboration of the world’s leading MS research scientists currently representing UC San Francisco, Brigham & Women’s Harvard Hospital, Yale, The Cleveland Clinic, Oregon Health Science University, Johns Hopkins and University of Southern California. This nationwide collaboration of physicians, scientists and clinicians are on the cutting-edge of innovative research and therapeutic approaches to treat MS. It is the hope of the Foundation that in addition to combating MS through research in a clinical environment, awareness will be created by educating the public about this mysterious disease.

Each year, MS Survivor and advocate Nancy Davis raises awareness and funds for the cause by hosting a star-studded event. This year, the 17th Annual Race to Erase MS event will take place at the Hyatt Regency Century Plaza Hotel in Los Angeles on May 7, 2010.

ABOUT EHE INTERNATIONAL
Since 1913, EHE has been the recognized leader in preventive medicine. Its clinical protocols are specifically designed for the early detection of preventable disease and its associated risk factors. The company is well-known for its patient-centered approach to preventive care management. In addition to the physician’s assessment, each personalized program includes clinical team management of health findings; appointment coordination with other physician/healthcare specialists; personal coaching, and a patient-accessible electronic medical record. Nationally available, EHE’s programs are designed for integration into self-funded employer-sponsored medical plans, and are available to individuals seeking alternatives to traditional preventive care access and options.

For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York 10020; 212.332.3702; www.EHEINTL.com.

CONTACT:
Andy Gelb/Stephanie Samson
323–556-0444
andy@slate-pr.com / stephanie@slate-pr.com

Nick Danielides
nick@danielides.net
212–319-7566

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